Lasting Smiles

Art Direction + Design.

Since February 2020 I have been a freelance creative for Lasting Smiles, a lip care brand that donatess 50% of their profits to charity. I have filled the shoes of web designer, photographer, art director, social media coordinator, and packaging designer.

Aromatherapy Candle Packaging

See More
 

Web Design + Layout

I contributed to a complete web design refresh for the Lasting Smiles brand. I created concepts that were optimized for desktop, mobile, and tablet to create an optimal user experience.

 
 
 
 
 

Social Media

I created a social media style guide that could be sent out to influencers or other freelance creatives. I also curated and developed three months of social content to develop a framework of what types of content work well with the brand.

 
 
LS_Quote02.png
LS_MessagesStopMotion.gif
LS_AprilLifestylePhotos_10.jpg
LS_NaturePhoto01.jpg
LS_RawIngredients_Beeswax_Option3.png
LS_Testimonial_12.png
LS_RawIngredients_CocoButter_Option3.png
IMG_7625.jpg
LS_NaturePhoto03.jpg
RecycledTube_StopMotion.gif
LS_AssetChecklist.png
smguide-02-03.png
smguide-02-02.png

Email Drip Campaign

I created an email drip campaign to introduce the refreshed lasting smiles brand to customers.